mackenzie godard
FREELANCE WRITER & EDITOR
nice to meet you
When I was in third grade, my teacher gave each student a book at the end of the year. All of my classmates received the same chapter book — but I got a thesaurus. At first, I didn't get why she singled me out. Then I found a note inside that said, "Remember me when you're a famous writer."
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I now have more than 11 years of experience in creating content that gets noticed. I have worked with the world's biggest tech brands — including Meta, Google Cloud, Adobe, Okta and Stripe — and my work has appeared in Forbes, The Wall Street Journal, The Globe & Mail, Inc. Magazine and other top-tier publications.
I may not be famous but whatever Ms. Bruno saw in my eight-year-old self, looks like she was onto something.
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Currently writing from perpetually sunny Victoria, BC.
services
All too often, brands hire writers before they've defined their voice. They publish before they've clarified what they want to say. They produce content because they feel like they should. And then they wonder why it isn't working.​
I help tech brands, SaaS companies, and ambitious startups fix that. Need to build your content strategy from the ground up? Let's define your voice, clarify your messaging, and build a content strategy that gives every piece of writing a job to do. Need a senior writer who can execute at a high level without hand-holding? I'll step in as a seasoned editorial lead without the overhead of a full-time hire. Relying on AI-generated content that lacks personality and edge? I'll edit, rewrite, and humanize it to make every word ring true to your brand.
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Not sure where to start? Explore the offerings below and then reach out to start the conversation.
brand voice and content strategy
For clients who need to figure out what they sound like before they start writing. We'll define your voice, clarify your messaging, and build a content strategy that gives every piece of writing a job to do. This is the foundation everything else is built on.
content writing
For clients who know what they want to say and need someone to say it with precision and craft. I write case studies, ebooks, landing pages, email sequences, ad copy, and long-form content — all tailored to your audience, calibrated to your voice, and built to perform.
editorial retainer
For brands that need a senior writer in their corner on an ongoing basis. A set number of deliverables per month, reserved exclusively for you. Think of it as having a seasoned editorial lead without the overhead of a full-time hire.
content audit
and refresh
For brands sitting on a library of content that no longer fits. I'll audit what you have, identify the gaps, and rewrite or refresh the pieces that matter most. This is often the fastest way to see an immediate quality lift.
video narrative development
For brands telling their story on screen. From storyboard development and interview prep to narrative scripting and production guidance, I lead video projects end-to-end with a focus on drawing out the human element in every product story.
recent work
MLB serves teams and fans faster with agents on AI Hypercomputer
Meet Macro: The AI super app that’s modernizing knowledge work with Google Cloud
VaynerX: Supercharging modern marketing using Google Workspace with Gemini
Major League Baseball cuts bot development time from months to weeks and response times from hours to seconds with Google Cloud.
What would your workday look like if you had a real-life J.A.R.V.I.S. unifying your applications, syncing your tasks, and automating your workflows? Macro brings this to life with Google Cloud.
VaynerX uses Google Workspace with Gemini to accelerate content development and save thousands of hours weekly on admin tasks.
